The leadership principles have been central to every facet of the company. They describe how a company does business, how leaders lead, and how we all make decisions based on behalf of our customers. Customer obsession

What is design thinking? Design thinking is an iterative method used to understand people, question assumptions, redefine problems, and develop creative models and test solutions. This non-linear method is most useful for solving ill-defined or unknown problems. This approach is a way of thinking that usually includes five stages: empathizing, defining, ideating, prototyping, and…