A brief introduction to innovation

What is design thinking?

Design thinking is an iterative method used to understand people, question assumptions, redefine problems, and develop creative models and test solutions. This non-linear method is most useful for solving ill-defined or unknown problems.

Characteristics of design thinking

  1. Empathy:

Design thinking phase

Today, there are many variations of the method of design thinking in use, and they typically have three to seven stages, phases, or modes. All design thinking variants however are very similar and embody the same concepts.

Five phases of design thinking
  • Define — your users’ needs, their problems, and your insights.
  • Ideate — by challenging assumptions and creating ideas for innovative solutions.
  • Prototype — to start creating solutions.
  • Test — solutions.

Culture of innovation

characteristics of innovation culture

  1. Hire builders:

The critical role of innovation

“Innovation” is actually difficult to define, and even more challenging to do well. The formula for innovation is culture + people + tools/mechanisms.

  • smaller scale indications of need, like when we discover a minor change that can further benefit our customers or identify a new solution when engaging in a continuous improvement cycle.
  • a problem no one has ever encountered before, or an opportunity to build something that doesn’t have a parallel in industry or the world. We create based on our own clean-sheet ideas that originate from our vision for the future — insights that seem to come out of the clear blue sky.

Models of innovation

The continuum

Incremental (continuous) innovation and step-function, clean- sheet (discontinuous) are both necessary, and they’re related. Clean-sheet innovation has a lot of incremental innovation associated with it and incremental innovation might get to a certain point, and then you realize that you’re stuck, you can’t get to where you want to go, and it requires invention on some dimension.

The innovation process

The process of innovation depends on:

  1. Working intentionally:

Innovation is not accidental.

It is the result of our choices and the return on the investments we have made — to Think Big and also to Hire and Develop the Best to make those big ideas a reality.

Innovation is not automatic.

Yesterday’s innovation does not guarantee tomorrow’s innovation. This is why we intentionally structure our company to enable creative space and adaptive speed.

Innovation is not arbitrary.

Every company has a mission, leadership principles that represent it’s values, tenets that guide its work, and hard-earned and time-tested points of view derived from a robust portfolio of experience. This enables them to operate from conviction about what it cares about the most. Even the most radical new ideas have roots. They does not create out of nothing. Invent and continually improve in accordance with a guiding concept that gives a destination, or at least a direction.

  • Irrational optimism and grit.
  • Listening and imagining.
  • History and science fiction.
  • Experiment
  • One way doors/two way door



I’m Viswam, a Student | Tech Enthusiast | Developer from India. I love to learn and propel myself to new heights.

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I’m Viswam, a Student | Tech Enthusiast | Developer from India. I love to learn and propel myself to new heights.